Bionicle - Wikipedia. Bionicle (stylized BIONICLE) was a line of construction toys created by the Lego Group marketed primarily towards 8- to- 1. Originally a subsidiary theme of Lego’s Technic series, the line was launched in Europe and Australasia in 2. North America in 2. Over the following decade, it became one of the Lego Group's biggest- selling properties and played a part in saving the company from its financial crisis of the late 1. Despite a planned twenty- year tenure, the theme was originally discontinued in 2.

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Unlike previous Lego themes, Bionicle was accompanied with an original story that was told on a multimedia spectrum that expanded as it continued. Set in a science fantasy universe featuring a diversity of cyborgs, the story depicts the tales of the Toa, heroic beings with elemental abilities whose duty is to protect the Matoran, a villager- like populace, from the many evils of their world.

This method of storytelling inspired latter Lego themes to chronicle original stories alongside their sets. Background[edit]Concept[edit]After suffering a ten- year downturn in the 1. Lego Group went forward with the idea of storytelling and thought a theme with a storyline behind it would appeal to their audience. Their first attempt was the Star Wars line based on the film series of the same name. It was an instant success upon its 1. Lucasfilm limited Lego's profit. The company later decided that an original story created by Lego themselves would be more advantageous to them, with their first attempts being the Slizer/Throwbots and Robo.

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Riders themes released in 1. Elements from Lego Technic construction series were incorporated into the sets, with systems such as the innovative 'ball- and- socket' (new to the Lego building system at the time) being used to create free joint movement. This system would go on to be used and greatly expanded upon in Bionicle.

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Despite Slizer/Throwbots and Robo. Riders being short- lived, they proved popular, prompting Lego to create a new theme with an original story. Originally conceived to run for one year, it was later decided that it would run continuously as a staple to their line- up of themes with the prospect of lasting at least twenty years.

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Brain- storming, an early concept entitled 'Bone Heads of Voodoo Island' was worked up by Lego employees Bob Thompson, Martin Riber Andersen and Christian Faber of Danish creative and advertising agency Advance from a brief by Erik Kramer and sent to outside writers, along with several other concepts. The names "Bio. Knights" and "Afterman" were also considered prior to the finalization of the brand.[1] One of the writers who received it was Alastair Swinnerton, who rewrote the concept and sent it back to Thompson, and was later invited to pitch it to Lego at their headquarters in Billund, Denmark. The revised concept, which formed the basis of what was to become Bionicle, was well received by Lego, and Swinnerton was commissioned to expand his initial pitch into a full 'bible'. On his second visit to Billund, the project was given approval, having been entitled "Bionicle" at an internal Lego meeting - a portmanteau constructed from the words "biological chronicle".[2]To accompany the sets, Lego worked with Swinnerton and Advance to create an elaborate, original story featuring red herrings, arcs and an extensive lore centering on characters made up of bio- mechanical components (half organic, half robotic) and telling it on a vast multimedia scale that would grow as the theme continued.

As well as incorporating the same building system used in Slizer/Throwbots and Robo. Riders, uses of tropical environments and characters based on classical elements were also taken. Online Skins Season 5 on this page. Initially, the idea of Bionicle faced resistance from company traditionalists as Lego had no experience of creating a story- based brand of their own. The "war- like" appearance of the Bionicle characters also went against the company's values of creating sets without a modern warfare or violence theme.[3] The Lego Group reconciled on this statement by claiming that the theme was about "Good versus evil; "good hero warriors" designed to combat "evil enemy fighters" in a mythical universe, so children are not encouraged to fight each other".[4]Launch and initial reception[edit]The first wave of Bionicle sets were initially launched in December 2. Europe and Australasia as a "test market" to predict how well the sets would sell in North America. The theme's website also debuted around the same time, explaining the premise of the Bionicle story.

After a positive reception, Bionicle premiered in mid- 2. North America where generating massive success and earned the Lego Group £1. New sets were released every six months and ranged from buildable action figures to constructive play sets and vehicles while also increasing in size and flexibility. A number of collectibles were also incorporated into the set waves, such as weapon ammo and the "Kanohi" masks that certain characters wore, some of which became rare and valuable and withheld secret codes that when entered onto the official Bionicle website provided the user with "Kanoka Points", enabling them to access exclusive membership material. Bionicle's popularity rose and became one of Lego's biggest and successful properties. It was named as the #1 most- rated Lego product in terms of sales and popularity in 2.

Lego's financial turnover from the previous decade. No other Lego theme at the time came close to the amount of profits generated by Bionicle. Its popularity led to web traffic on its official website, averaging more than a million page views per month and further kinds of merchandise outside the Lego building system: costumes, toiletries, and fast- food restaurant toy collectibles, among others. Discontinuation[edit]In November 2.

Lego announced that production of new Bionicle sets would stop after a final wave would be released in 2. Watch The Patriot Online Hitfix. Reasons that contributed included a loss in sales, a lack of new interest and a complicated back story with extended lore that put potential new consumers off. In mid- 2. 01. 0, Lego launched Hero Factory, a new theme marketed as a successor to Bionicle.

It continued to utilize the building system introduced in its predecessor; eventually evolving into the new Character and Creature Building System (CCBS) which carried over into other Lego themes and eventually Bionicle's 2. At his request, long- term comic- book writer and story contributor Greg Farshtey was given permission to continue the Bionicle storyline on his own, with chapters of new serials arranged to be posted regularly on the website Bionicle. Story. com.[6] This was halted in mid- 2. Farshtey's other commitments and the website was shut down in June 2. Work on a reboot to Bionicle began in 2.

Matt Betteker, who previously created concept art for Hero Factory as a Junior Designer, became a Senior Designer on the project. The theme's comeback was announced on September 1. New York Comic Con the following October 9.[7] The new story - a reboot to the original - accompanied the new sets.

Dubbed "Generation 2" by fans, it features a simpler narrative with less extensive lore, as well as a scaled- down multimedia spectrum, in comparison to the original story. The reboot launched in January 2. Bionicle franchise, who praised the playability of the new sets and the inspiration taken from the theme's first toy waves. The sets themselves utilized the CBBS taken from Hero Factory.

The Bionicle website was also relaunched with material detailing the new story. Despite a plan to release new sets through to at least 2. Lego discontinued Bionicle yet again after the release of their Summer 2. Generation 1[edit]The story for Bionicle's first run was published between 2.

Lego toys, and was told on a multimedia platform developed by a team of Lego employees led by Bob Thompson,[3] who decided which piece of media got which part of the narrative.